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Stop trying, there’s no such thing as a feminist company
Hold on to your “Nasty Woman” t-shirt printed in Bangladesh, and your Thinx period-proof underwear: there’s no such thing as a feminist company. As fervently as we, harbingers of women’s rights, want to believe that we can consume things in line with our moral compass, we absolutely cannot. In order for capitalism to succeed, it is imperative that feminist principles be sacrificed.
This is not to say that many have attempted to conflate the ideologies of feminism and capitalism in some form or another. Many companies and organizations (male-dominated) have claimed to advocate for women at one point or another. In a more recent phenomenon, companies are structuring their entire self-concepts around the principles of feminism — or, more accurately, branding themselves with a feminist identity to serve a capitalist purpose.
The former — pre-existing organizations later claiming to advocate for women — is a laughable concept at best. In our society, most major organizations have managed to construct themselves and thrive on notions that are inherently damaging to women. In addition to the rampant de-valuing of women’s labor, there is the notable lack of women in leadership, there is a construction of motherhood that places the burden of child-rearing on women, but then simultaneously revokes women an entrance to motherhood in…
